Reeds Jenss of Amherst is an Official Rolex Jeweler and carries such brands as Alex & Ani, Art Carved, Bulova, David Yurman, Embrace the Difference, Freida Rothman, Forevermark, Frederick Goldman, Gucci, Hunter's Hope, LAGOS, Lana, Marco Bicego, Michele, Movado, PANDORA, Raymond Weil, Reeds, Scott Kay, Simon G, Tacori, TAG Heuer, Tudor, Unearthed and more!

Reeds Jenss has unmatched customer service and always has jewelers in store to help with repairs and servicing your jewelry or watches. We offer battery replacement services, jewelry cleaning and have a tremendous custom department that can create the exact jewelry piece that is right for you.

Reeds Jenss GIA Certified associates can assist you in all areas when looking for the perfect diamond engagement ring. They can educate you on color, cut, clarity and carat size so you can make the right choice. We also offer loan services and financing to assist you with your purchase.

Our diamond pricing competes with anything you can find on the internet. Owner Jeffrey Zimmer travels the globe to hand-select each and every diamond in our store. He then prices each stone individually to ensure the best pricing around.

Jenss Decor has many wonderful giftware options including Vera Bradley, Swarovski, Lenox, Kate Spade, Michael Aram, Waterford and much more. They also have unique Buffalo Themed gift items for any occasion.

Stop in today and see all that Reeds Jenss of Amherst has to offer. Reeds Jenss accepts major credit cards and Apple Pay. Financing is available.