Highlight the stunning beauty of each stone in a classic setting that is traditional and elegant. Discover a radiant selection of rings in all of your favorite cuts, included round, princess, radiant and more.
Unlike typical internet diamond sellers, at Reeds Jewelers, we own our entire inventory of diamonds and stand behind each and every stone we have in our stores and offer online. That is because Owner Jeffrey Zimmer personally hand selects every diamond from reputable, conflict free diamond centers. In fact, he often looks at hundreds of stones to purchase just one or two. You can rest assured that a diamond from Reeds Jewelers is of the highest quality and priced competitively.
Reeds Jewelers was founded in 1912 in Niagara Falls, New York. Grown from modest beginnings at 1931 Main Street, the Zimmer family has continued to own and operate the company for the past four generations.