Great News! All of our Store Locations are Open!* Click here for details

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Classic Styles

Highlight the stunning beauty of each stone in a classic setting that is traditional and elegant. Discover a radiant selection of rings in all of your favorite cuts, included round, princess, radiant and more.

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Halo Rings

Enhance the beauty of your center stone with a stunning diamond halo. This eye-catching setting provides maximum sparkle at every angle.

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Modern Styles

Add brilliance, sparkle and enhance the rings character with accented stones. Petite Diamonds extended on the band of the ring provide a romantic update to a stunning classic.

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Three Stone

Truly radiant from every angle, the multi-stone setting accentuates the center stone, enhancing the rings overall beauty and brilliance.

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Bridal Sets

Bridal Sets

Perfectly coordinated engagement ring and wedding band sets for a seamless finish.

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Wedding Bands

Wedding Bands

From simple bands to diamond eternity bands, find the wedding band that best compliments your engagement ring.

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Anniversary Rings

Anniversary Rings

From your first anniversary to your 50th and beyond, celebrate your love with a diamond anniversary band.

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Promise Ring

Promise Ring

Express your love and commitment with a diamond or gemstone promise ring we promise she’ll love.

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Men's Wedding Bands

Men's Wedding Bands

Find a wedding band that compliments his style. Discover classic wedding bands for men in 14K White Gold and 14K Yellow Gold.

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Our Reeds Jewelers Showroom Locations are Now Open.

We are also offering Virtual Appointments and Curbside Services:

Amherst and Perinton: Monday - Saturday (11 am - 6 pm)

DeWitt, Duxbury, Lakewood, Niagara Falls, Orchard Park: Tuesday - Saturday (11 am - 6 pm)


Contact Free Curbside Concierge Services:

• You may set up a virtual appointment by clicking here or call the store of your choosing to set up an appointment.
• Store visits are by appointment only and are for curbside services only at this time.  Click here to see a list of locations and hours.
• When visiting a store for your curbside service, please park in front of a colored cone and call the store.  The associate will ask what color cone you are parked near and exit the building to assist you.
• All associates are required to wear masks and wash their hands often especially after every customer interaction.
• We ask that you take whatever precautions necessary to protect yourself and our associate during your curbside visit.  


If you have any questions, please call Customer Service at 716-449-2771.

Thank you for your understanding.  Stay safe!

While our stores remain closed to protect the safety of our customers and associates, our online store is open and we are working hard to deliver the Reeds Experience right to your doorstep. Due to COVID-19, you may experience delays in delivery. We apologize for any inconvenience this may cause. We will provide email notifications of any and all shipping updates.