A traditional and elegant ring choice that highlights the stunning beauty of each stone. Discover a radiant selection of solitaire stones in all your favorite cuts, including round, princess, radiant and more.
Our diamond bracelets, diamond tennis bracelets, colored gemstone bracelets and gold bracelets are made with the same care and attention to detail as our engagement rings.
We start with the design. One of our talented designers creates something exclusive to our stores, or we search the globe to find a unique style. We will then determine whether to craft the bracelet in platinum, 18 or 14 karat gold. If we choose gold, we then decide which color to use, whether it be white gold, yellow gold, or rose gold. Remember, you are able to select the karatage or color of most bracelets.
If the bracelet is a diamond bracelet, diamond tennis bracelet, color gemstone bracelet with diamonds or bangle bracelet that has diamonds, our diamond buyer will decide where the best diamonds come from for that style. We will go through hundreds of diamonds to match for color, clarity and cut. Each and every diamond is hand inspected, even stone, that are .003 of a carat. Simply stated, we will hand loupe (look under 10 power magnification) stones that total 300 per carat!
The diligence in selecting our colored gemstones equals what we do for diamonds. We travel the globe to bring back the best the world has to offer. This is why you will see a difference in our rubies, emeralds, sapphires, garnets, amethysts, aquamarines, peridot, opals, citrine, topaz, morganite and tanzanite. We are so proud of the vibrancy and intensity of our gemstones.
Once the diamonds and gemstones find their way to our Buffalo, NY office, the fun begins. Our jewelers set, polish and quality control each bracelet. The finished bracelet then has one last intense quality control inspection.
As you can see, we try to control each step in the manufacturing process. By the way, most of our gold and sterling bracelets are either direct imported by us or made in our shop. They go through the same stringent quality control processes as our diamond and gemstones bracelets do!
Our repair department can also make repairs to most of your heirloom bracelets. Please see our store associates or customer service department.
If you desire to have a one of a kind bracelet made for you our custom department will be happy to work with you. If you can dream it, we can mostly likely make it. Please see our store associates or customer service department.
Financing is available and we are able to work with most of our clients to get some level of financing for them. Please see our store associates or customer service department.
We carry many designer lines of bracelets in our stores; Alex and Ani, Pandora, Gucci, Lagos, Tacori and Marco Bicego, just to name just a few.
Embrace the Difference and Hunter’s Hope charitable lines of jewelry are exclusive to us. We are extremely proud of both the level of donation and community involvement that these fine lines provide to our area. Please see our store associates or customer service for details.
Reeds Jewelers was founded in 1912 in Niagara Falls, New York. Grown from modest beginnings at 1931 Main Street, the Zimmer family has continued to own and operate the company for the past four generations.