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Solitaire

A traditional and elegant ring choice that highlights the stunning beauty of each stone. Discover a radiant selection of solitaire stones in all your favorite cuts, including round, princess, radiant and more.

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Halo

Enhance the beauty of your center stone with a stunning diamond halo. This eye-catching setting provides maximum sparkle at every angle.

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Accented

Add brilliance, sparkle and enhance the rings character with accented stones. Petite Diamonds extended on the band of the ring provide a romantic update to a stunning classic.

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Multi-stone

Truly radiant from every angle, the multi-stone setting accentuates the center stone enhancing the rings overall beauty and brilliance.

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Bridal Sets

Bridal Sets

Perfectly coordinated engagement ring and wedding band sets for a seamless finish.

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Wedding Bands

Wedding Bands

From simple bands to diamond eternity bands, find the wedding band that best compliments your engagement ring.

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Anniversary Rings

Anniversary Rings

From your first anniversary to your 50th and beyond, celebrate your love with a diamond anniversary band.

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Promise Ring

Promise Ring

Express your love and commitment with a diamond or gemstone promise ring we promise she’ll love.

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Men's Wedding Bands

Men's Wedding Bands

Find a wedding band that compliments his style. Discover classic wedding bands for men in 14K White Gold and 14K Yellow Gold.

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Reeds Jewelers

Ring Builder

Conflict Free

Experience the Reeds difference. Bring your unique style to life and create your own perfect engagement ring with our custom ring builder.

Rings
Buffalo Bills Sabres
Official jeweler
of the Buffalo Bills & Sabres

Local Showroom

Reeds is everyone's favorite local jeweler. Come visit us!

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Why reeds jewelers is above the rest

Our unique diamonds

Our dedicated associates pride themselves on the quality and value of each piece of jewelry we display. Traveling the globe to bring back the best the world has to offer for our clients, owner Jeff Zimmer hand picks and purchases each unique diamond. Once the gemstones have been imported to Western New York, our design team works to bring the best out of each stone.

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Our dedicated associates pride themselves on the quality and value of each piece of jewelry we display. Traveling the globe to bring back the best the world has to offer for our clients, owner Jeff Zimmer hand picks and purchases each unique diamond. Once the gemstones have been imported to Western New York, our design team works to bring the best out of each stone.

Upon design approval, a casting will be fabricated, followed by setting the stone and polishing the mounting at our in-house finishing facility. This finished piece of jewelry is then heavily and meticulously inspected by our expert quality control team. This same type of care and precision is duplicated in our custom design and repair departments.

Any business is only a good as their people, and Reeds Jewelers continues to be honored with a team that includes many of the same people that have been here for over twenty years. All of our managers have achieved advanced Gemological Institute of America (GIA) training, and our associates are also mandated to achieve study in GIA diamond courses.

Our training does not stop there. We encourage our associates to continue their education, providing ongoing in-store and office training to each of our team members.

By browsing our selections, you will quickly experience the amazing quality of our jewelry at prices that will surprise you. We highly recommend viewing our selections of diamonds and gemstones to see how beautifully our jewelry shines.

We also have a variety of unique estate jewelry. These selections are very fluid and updated frequently. Check the assortment frequently, as you never know what you may find.

As technology has evolved so have we. A mere thirty years ago, all of our jewelry models were hand carved. Although beautiful and of the finest quality at the time, the exactness of jewelry was not what it is today. We have incorporated the latest technology in the design of our products, using the same systems that design products that must boast zero tolerance in design. We can say with pride and confidence that our jewelry is developed with the same precision as the space shuttle.

Not only is our jewelry beautifully made and technically sound with perfect precision, but it can be as unique as you are. Please stop into the store or reach out to customer service if you desire an heirloom to be crafted specially for you. It is fun to have an exclusive item for your collection. We often say “if you can dream it we can make it!”

As you can see, we are cutting edge in our product and old school in our values, and we can’t wait to help you find your next unique piece of jewelry!

Thank you for visiting Reedsjewelers.com

John Hardy

John Hardy is known for bold designs and meticulous attention to details, seen in their iconic Classic Chain bracelet, which takes one artisan four days to weave by hand.

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Freida Rothman

Established in 2010, Freida Rothman is a premier Brooklyn based designer specializing in luxury jewelry and accessories.

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